Nike and FC Barcelona, in partnership with Versus, launched a campaign to promote the new women’s third kits across seven European teams. They aimed to showcase female cultural leaders who embody the spirit of each club: individuals who bridge the worlds of sport, creativity, and community. Imani Naki, founder of DAR, was selected to represent FC Barcelona in the campaign, recognizing her as a key cultural voice in the city. As a creative director, entrepreneur, and community leader, Imani embodies Barça’s values of creativity, inclusivity, and passion. During the shoot in London, she starred in the campaign visuals, participated in a Versus interview, and highlighted the impact of DAR Studio in shaping youth culture and empowering diverse creatives.