DAR Studio partnered with the Foot Locker to bring the Striper Encourage Campaign to the streets of Barcelona. Through a series of high-energy street challenges, the campaign directly engaged the local community, giving participants the opportunity to win exclusive Foot Locker products while celebrating movement, confidence and street culture. From concept to execution, DAR Studio ensured the experience felt authentic, culturally relevant and rooted in community, amplifying Foot Locker’s presence on the ground. Services: Creative Direction, Production & Community Engagement