During the African Cup of Nations 2025, hosted in Morocco, DAR Studio partnered with SNIPES to produce a 5v5 football tournament in Casablanca at the PUMA Playground of African Football. Amid one of the continent’s biggest sporting moments, the challenge was to create a hyper-local experience that honored the energy of AFCON while spotlighting the city’s own talent and street culture. From end-to-end tournament production to local talent curation and PR, DAR Studio shaped an experience rooted in Casablanca’s rhythm, on and off the pitch. Services: Production, Talent Curation, PR/ Community Engagement & Content.