We collaborated with Adidas South Africa and Orlando Pirates on a special campaign celebrating the launch of the new Orlando Pirates kit alongside the release of Tyler ICU’s latest anthem. Shot in Marbella, we led the full production, blending the soul of the city with the heritage of the Pirates and placing music at the heart of the story. The result was a campaign where football, culture, and amapiano came together on a global stage, launched across social and digital platforms.