To celebrate the launch of the new Nike Shox Z, DAR Studio partnered with AW LAB to transform their Barcelona store into the Shox Style Studio, an immersive retail takeover rooted in innovation, style and street culture. Centered around the Shox Z silhouette, the experience merged fashion and technology through an AI Mirror for virtual try-ons, personalized portrait sessions, and curated music programming that energized the space. DAR Studio led end-to-end local execution; from production, guest experience and media amplification; ensuring the launch authentically connected with Barcelona’s creative community. Services: Local Production, PR & Influencer Seeding, Photo & Video Recap, Music Programming.