To close the year, DAR Studio partnered with AW LAB Barcelona to concept and produce a festive community event celebrating the holiday season. From creative direction to full-scale production, we curated the entire experience: developing the scenography, designing custom gifts for attendees, and programming the atmosphere with a live DJ set and a branded popcorn stand. The result was an elevated end-of-year moment that mixed celebration, culture and community, strengthening AW LAB’s connection with its local audience.